Apr 17, 2012

Creative Visualization: Cuarta parte [107/365]

Commercials are no longer what they were supposed to be.
Today's commercials can no longer convince its audience to buy shit. Commercials today have a lot of graphics and less of the soul. Commercials today are very cartoony and thread the fine line of fiction and plain deception.
Case in point the new Colgate Total toothpaste ad. What scan really shows germs and plague on a screen like that? Maybe you can sell that to a layperson, but coming from a family of dentists, I can say the ad is absurd at best and deceptive at worst.

Today's brands need a celebrity and well, considering our obsession with Bollywood and Cricket, becoming an actor or a cricketer means you get to endorse a brand for a couple of millions too.
In today's post, I present some of my favorite and sometimes absurd but most unique commercials on television.

Deepika's Nescafe 'Shake' ad is so over the top.
Many men will love the way her curves have been accentuated, but I'm thinking: 'Is this how she serves Nescafe at her home?'. Is this an ad that respectable middle class parents can watch with their teenaged children in the same room?
My Rating: 5


And here's another of her ads for Neutrogena. With the number of formerly dusky ladies that endorse fairness creams today, it looks like after a thousand years being dusky and beautiful, we are finally beginning to hate our skin.
My Rating: 5


And while we are still talking about our obsession with the fair skin, here's one of Sonam's earliest ads for Loreal.
My Rating: 5


I simply loved the charm and beauty she exuded in this ad. Which is more than what I can say for one of her latest Loreal ads.
My Rating: 3


Sonam looks completely different and I can't decide if the transformation is a sign of how her movies are going to be. She looks positively vamp-like. I almost feel sorry for her.

While Sonam looks like she's sold her soul to a Shampoo, her colleague from B-Town Anushka Sharma has been making some waves of her own. Of the couple of ads that she is in, my favorite is the Canon ad.
My Rating:7


While this was cute and funny, I find most car and bike ads beyond ridicule. Zooming through streets with no potholes, no traffic (or traffic that is disciplined) and no freely roaming cows. Blah! Who are they kidding?
But the latest ad for the Hyundai i20 is a bunch of baloney. A copter comes swoops the car like it was a twig and drops it in a beach. WTF? Right, does that mean all our airlines will finally go out of business now?
My Rating: 4


And while we are talking about airlines, one of the most profound and tasteful ads on TV will be the one by Emirates.
If you don't understand what it means the first time, don't fret. I didn't either and most people won't. But watch it a couple of times and you'll love the way every person in the ad connects seamlessly. In a way that advertises the beautiful and diverse places the airline flies to, to the many people and experiences you have, the ad is absolutely well done.
My Rating:8


So until next month, Adious!

Recommended Read:
Creative Visualization: Part 1


What the hell do the Ratings mean:
0-4  : Not worth your presence in the same zip code as the TV
5-6  : Err... the advt is pretty, but I hate the concept/product
7-10: 'Drop-the-dishes, stop-the-sex, jaw-dropping, that-is-incredible' 15 seconds of TV
Related Posts Plugin for WordPress, Blogger...