Sep 13, 2012

Creative Visualization: Parte siete [257/365]

Creative advertisements are a little like male orgasm.
You know you just need the right stimuli to get one. And before you know, you have no control over what happens next.
All you can do is wait, hope and pray that you dont end up with a dud.

Advertisements that spoof are not new. We've had Sprite mock Thumbs Up and quite successfully at that. There's something cute about spoofs. It assumes that you've already seen the 'original' and will sometimes won't make sense if you haven't. Internationally, Apple has spoofed MS and Nike, Adidas. Spoofs can be tricky too. They can misfire badly and create goodwill for the competitor instead of getting business for themselves. As Indian audiences mature our ad-men are testing the waters and the past week, I've seen two nicely done spoofs.

One for a certain brand of mobile phones and the other for a new series on television.

Samsung appears to have seemingly bottomless wallets for their ad campaigns. Some of their campaigns have been really tasteful. However, the recent 'Kya aapke pass nahi he, uncle?' ads are silly. Why would you want to sell smartphones that cost tens of thousands of rupees to college going kids who will need their parents to buy it for them? I can understand how they are trying to allure to a different demographics but can't we have an ad where we are not mocking other demographics?
About time Micromax came out with an advert that spoofed Samsung's. While Samsung extolled the features of the features of its operating system, Micromax's ad show how Samsung phones fail as an device. Though this ad will not dent the fortunes of its worthy opponent, Samsung will need to come up with better devices and more innovative ways to sell 
its phones and not the operating systems they work on.


The second spoof in this post is of an advertisement for a new hospital drama series that debuted on Star World- Grey's Anatomy. So what if our hospitals are drab and overcrowded. We still get to see how an intern in an American hospital learns to cope with work, love and life's disappointments. Great!
While Star World's ad blitzkrieg made sure you would've never missed Meredith Grey, Comedy Central released an advert that spoofed the series with an ad of it's own series - Scrubs. Remarkable well done!

Everytime I see an ad being spoofed, I secretly hope that there is a spoof of the spoof.

Laugh it Off!
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