Sep 28, 2012

Viral [272/365]

The internet is such a wonderful medium that today, anything can go viral.
You can learn anything and see anything that the mind can possibly desire.

One among the more interesting ways people have gotten famous over the past couple of years has been by uploading a video on YouTube. And there has been some extremely creative ads in the past but call me old fashioned when I say I imitating a popular person or video and passing it off as something you invented is probably one of the lamest things you can do.

Case in point- The JK Wedding entrance video. At last count, this video has gotten over 77 million views and is arguably one of the cutest and most inspiring wedding entrances I've seen. The video itself was shot in a hand-held camcorder and the wedding looks very ordinary and is a far cry from the garish and outlandishly opulent weddings that Malayalis and the Chinese are famous for. As a wedding planner, (yes I am a wedding planner) I get lot of enquiries from couples who want a similar dance to be featured in their weddings. And I won't blame them. When I saw this video for the first time, I wanted something equally spectacular too. But that faded off really quick considering how something like this will be frowned upon. I mean c'mon, I've seen clients whose elderly parents have a problem hiring wedding planners when they think they can do the whole thing by themselves.




So while I have always advised my clients against aping something that isn't original and won't look tasteful when replicated in an Indian scenario, I know more than a few people who have had the JK entrance dance on their weddings. One such wedding which had the dance was so distasteful that on a scale of 1 to 10, with 1 being the least and 10 being the most inspiring, that video was definitely a minus-10. (Observe the expression of the guests from 2:07 versus the reaction of the guests in the original JK wedding dance video and you'll know what I mean)

Creativity has its pitfalls. You can be copied. 

But if you have a sense of humor, easy on the eyes and have a cat-like sense of observation, then you could also be rich and famous on the internet.
Take video blogger; Natalie Tran. PYT with brain Inside!
With over 1 million subscribers on YouTube and 446 million video views, she is arguably the most watched vlogger in history. Her videos 'involve her making monologues in front of a camera, interrupted by skits acted out by herself.(sic)' For those guffawing at what good this lady could be, take this- she earns over $100,000 a year from YouTube alone! That's right, more than what middle-class Americans make in a year.
While Ms Tran is prancing her way to the bank, there is another vlogger that I stumbled across. Literally.
She calls herself Jessica Kardashian and one look at her aptly named YouTube channel- Therapy Channel, you'd definitely want to check yourself in for therapy.
She looks like a ABCD (American Born Confused Desi, to the uninitiated) who's got a boob job. The videos are terrible, her voice feeble and barely audible and her choice of topics- devoid of any thought. But what the heck, as long as she's showing her ample cleavage, her 1,710 subscribers are happy campers. After copying a famous last name, she has also copied Natalie's style. What a shame!

So what is it really that makes us want to ape more popular things on the net?
Is it the fame and money?
Or is it to brag and I say 'I did it too'?
For some couples who dredge the internet and steal ideas, it is just to look sophisticated and for someone like Jessica, you know it's just to brag.

God Bless the Internet!
Related Posts Plugin for WordPress, Blogger...