Oct 25, 2012

Mini Me [299/365]

A year after its most iconic CEO passed away, Apple has set the cat among the pigeons again.
This time by releasing the iPad Mini.

While it will be still a few months before we get to see the gadget in stores across India, the launch has created enough buzz to have some imported through your desi connections. As a matter of convenience I've resisted the temptation to write on technology because I prefer to know how a gadget will benefit us holistically rather than being just a object of your pride. When it was first launched, the iPad was the butt of a million internet jokes. Why would a company choose to name one of their products that? But as the world stopped laughing, Steve danced all the way to the bank.

Cut to 2012, the iPad is singularly responsible for making tablets and touchscreen devices accessible and cheaper. In the uneasy world of technology, prices have always been the weapon of choice. Today, it is easy for a student to own a tablet with just his pocket money. As smartphones got smarter, the iPad shrunk. Reading the reviews online, I doubt how much of an impact the iPad Mini will make. Given its price, it is surely a premium product but one look under the hood will you that this is just a standard tablet and the $100 or more that you'll be paying is for the brand. But then this shouldn't be surprising since Apple has always priced its products much over what its competitors have charged. Clearly, Apple believes in feeding our frenzy for the niche brand.

While Apple readies to battle with the Google Nexus 7, Amazon Kindle Fire and the Microsoft Surface, the winner isn't clear. The race to earn a share of the sales this Christmas season just got a little hotter. Each of the four technology giants have a unique USP about themselves. With seemingly limitless resources at their disposal, the only winner could be the Consumer.


Ironically, the iPad Mini debutes about a year after Steve famously told how selling a downsized version of the iPad will not make business-sense. I wonder if Hell has a Apple store for Steve too.
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