Showing posts with label Idea Cellular. Show all posts
Showing posts with label Idea Cellular. Show all posts

Monday, December 10, 2012

Creative Visualization: Octava parte [345/365]

In the last of its series for this year, I take you through the creme-d-la-creme of TV commercials that are on TV this holiday season.
First on my list is the new advt for Idea mobiles; Honey Bunny!
What the f*ck were they trying to do with this jingle? And where do they get these ideas (No pun intended)?

Being the busy person that I am, I get to hear about the advt from Neetha. Apparently for some strange mind-altering reason, she believes this advt is the 'best, most cutest' advt EVER! She even calls me honey bunny now! Hearing the jingle makes me want to beat the crap out of the guy who dreamt of this concept.

And what's with surrogate advts? Nearly anyone with an IQ of 20 and above know that Bacardi, Kingfisher, and Seagrams are liquor brands. So why would they want to pretend to sell music and mineral water? Everytime I see the Bacardi 'Beach Vacation' advt, I make a mental note to report it to the Broadcasting Content Complaint Council.

Staying on the topic of inane advts, I find most car and two-wheeler ads very annoying. The handsome dude and his 'supermodel' girlfriend on a scooter on a road that looks like it was made of velvet with no traffic?! Talking about creative licenses.
So Renault, what kind of name is 'Duster'? Why would you give a chunky looking SUV such a name?

Okay.. I'm feeling much better after ranting.
The idiot box did give me some cause for hope too. I especially loved the first advt for 'Cafe Coffee Day- Sit down...'. Watching the ad, you'd instantly realize who the ad is for. That's called Audience Analysis.
Some of the advts that I admit I enjoy is the VAIO Accent series and the Intel Ultrabook advts. Especially the series where having the Ultrabook makes everything else old-fashioned.

So as we end another crazy year, I'm hoping we get to see creative advts like Flipkart and CCD edge out crass advts like Idea's.
Happy New Year!

Creative Visualization: Part 7
Creative Visualization: Part 6

Wednesday, March 14, 2012

Creative Visualization - la Troisième Partie [73/365]

Poetic License. The fine line that divides the truly exquisite from the despicably crass.
While some commercials in the past have pushed the envelope, many have have stretched imagination beyond fantasy.

One of the smoothest commercials on tv and my personal favorite is the extremely slick Axis Bank advt.
I would rate this advt as one of the more creative among all the advts the bank has had over the past and has a good flow about it. Has a certain panache and a vibe about it.
My Rating: 9

Vodafone has always been very creative with their advts. While they hit the right chords with the ZooZoo, and the absolutely adorable pug, the advts on TV now are threading a thin line. Vodafone, in a series of advts show how a two young teenagers get to meet each other, going through to a phase where they cant get enough of each other.
While some of these advts have rankled the child welfare activists. The supporters, on the other hand think the advts are really cute and adorable.
Now, I think the first advt where they meet are a stretch of imagination but really cute. The second one, where the girl cycles past the boy's home to grab his attention, is edgy. We know the cute young kids are falling in love with each other but the third advt where the pug barks at a man who could not even hurt a fly just so that the two can enjoy a private moment with eachother is positively disturbing. Talk about pushing the envelope here. The ad agency has crossed the threshold with such a risque advt.
My Rating: 5

Another advt that is bordering on being disturbing is that of Aditya Birla's Idea cellular service's latest grouse for using it's 3G service. But really?! However gruesome the crime and thoughtless the perpetrator, are we supposed to inflict mob justice? For some reason I find Idea's idea of trial by media a sheer mockery of the judicial system. I'm surprised no one has signed a petition to ban it yet.
My Rating: 5

One of the most creative Idea! advts ever. Looks like it was just a flash in the pan.

And while we are talking about banning advertisements, it is about time we pull the mask off the Vendanta's 'Creating Happiness'.
One of those instances where huge corporations based offshore go about plundering the natural resources of a country, make an advt extolling its virtues and philanthropy. Bravo, Well done! Now, sign the petition here.
My Rating: 2

Happy Watching, everybody!

Recommended Read:
Part Numero Uno

What the hell do the Ratings mean:
0-4  : Not worth your presence in the same zip code as the TV
5-6  : Err... the advt is pretty, but I hate the concept/product
7-10: 'Drop-the-dishes, stop-the-sex, jaw-dropping, that-is-incredible' 15 seconds of TV

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