Showing posts with label Television. Show all posts
Showing posts with label Television. Show all posts

Wednesday, October 15, 2014

*Creative Visualization!

Any news is Good News! Atleast when it comes to advertisements. 

An average Indian is bombarded with atleast 5 different fairness cream ads, 2 different two-wheeler advts, 3 different soft-drink advts, 3 instant-food advts, 2 new car advts, and 3 jewelry advts during prime time. 

Many of these advts are mediocre and would've never seen the light of day if we had stricter legislature. B
ut hey! This is India. The land of free speech and suppressed libidos.
Take a dekho at my list of the most atrocious 20 seconds in Indian television here... 


Tuesday, August 21, 2012

Creative Visualization: Sexta parte [234/365]

After a lengthy hiatus, I return to pass judgement on some of the advertisements on TV.

With the Oly just behind us, one advt that I simply loved for its 'heart' value was the P&G advert 'To their moms, they'll always be Kids'. With a brilliant background score and the sheer emotions it wells up inside of you this ad is at the top of my list this post. What an incredible way to portray an irrefutable truth!

Citi on its bicentennial year released an advt that was both rousing and endearing. Some really neat montages, a good tune, great narration and the advt makes you want to rush to open a new account at the nearest Citibank atm.

But off all the ads, the latest Nokia advt for its colorful accessories take the cake. Nicely trimmed with an original composition, it was compelling and fun at the same time. At the end of the ad, I wanted to rush to buy one of the Bluetooth thingies for my android.

And when we talk about endearing, the Dairy Milk advts are cute and very personal. You may not get the storylines the first time, but you'll surely get it the next time you watch. Its just a chocolate bar but the thought that goes behind each of the advt makes you attach a special recall feeling the next time you see one at your friendly neighborhood grocer/pharmacy.

The Vodafone delights advts are really thoughtful. I especially loved the one where the sweet ol' man make a aircraft out of scrap for his young friend for his birthday. While most networks do send a card to their subscribers on their birthdays, Vodafone probably is the only one that goes the extra mile and toots its horn.

While there has been a lot of thought and creativity going into ads, a few of them made me cringe. The latest advt promoting how you need to build a new house around your precious
Kohler bath fittings is disgusting. I can almost guess the creator of this advt watched Mr&Mrs
Smith the night before he created this disaster. There are so many things disturbing about this advt that I won't even torture myself penning it down.

With the sheer number of Bollywood actors doing advts now, I fear the time is not too far away when advertisers and ad-film makers won't have any true blue models to choose from.
I would also like to pay tribute to some ads that read my mind and disappeared- Most SRK and Ash ads (not that anyone's complaining), ad of a certain jewelry brand and Idea 3G (they could've capitalized on the Great Indian Outage).

All said, our fetish with fair skin flourishes. Thank you, Piggy chops.


Until next time, its adieus


Wednesday, May 09, 2012

Creative Visualization: La Cinquième Partie [129/365]

Television commercials are getting increasingly sexist.
While gender roles have reversed over the past several years, our corporate minds seem intent on reminding us that the man is supposed to attract all the hot women around and the women are supposed to cook breakfast and be the sole caregiver and care-taker for her husband and kids.

Forgive me for ranting but I think we need to stand up and kick the shit out of those advts.
Perhaps the most annoying series of ads are the ones for male deos. Argh!
I never used an Axe and probably will never use one ever. I mean, c'mon, are we supposed to believe that applying a coat of the deo is supposed to magically beam all the hot women to his living room?
And what if he already has a girl in the bed?
Are they all going to fight over him? 
Or is he going to say, 'Relax ladies, there is enough of me to go around'?

As outrageous as the ads are, I think many of these ads are very effective on a subconscious level. For experts that say violence on telly affects the mental and social makeup of young impressionable and the not so young teens in a way that drug abuse does, I would like to know how ads that show how men are supposed to 'have' the girl are damaging our future citizens.

Can our children overlook the stereotypes and actually appreciate these ads for their creativity? I doubt.
Case in point: An ad for a famous jewelry brand shows how two wives and their husbands (probably friends, neighbors and coworkers) shopping for jewelry. The husbands are shown waiting for their wives to finish shopping for expensive diamonds. While the wives are taking their time choosing the diamond of their desire, the husbands are discussing ways to overcome their impending financial doom. The humor in the conversation is not something that can be funny by any stretch of your funny bone. Infact, it is outrageous the men are actually discussing how their wives are pushing them to ruin. This is not true. The educated women of today are not folks who go out and ruin their family wealth.
I think the women of today are strong, career women who have an identity for themselves. They have their own bank balances and know how to save and buy things that they want. They are not the women or wives that the ad tries to promote. Today's women are not dependent on their husband's wallets and definitely not ones who will want to spend more than what the husband earns.
But ofcourse, the women in the ad were dependent on the men to pay for their diamonds. And surely, atleast one of the women expressed anguish at having spend so much. Surely, she doesn't ask him for his opinion while buying. And surely, her name is not Shirley. The wives are just one of those odd examples of women who think for themselves and not to be taken as a shining example of the modern bharati naari, who is well educated, career oriented lady capable of balancing both work and family with panache. That said, not all men are typical partners who squeal on their wives/girlfriends when they pay for jewelry. I know men who are caring, understanding and magnanimous. Men who are practical and excellent husbands at the same time.

Perhaps this is how the world will always be. While we talk of women's liberation, freedom of expression and the equality, the battle of the sexes will always be one-sided.

Recommended Read:
Creative Visualization: Part 1


Tuesday, January 24, 2012

Creative Visualization - Part Deux [23/365]

Read Numero Uno

It is said when a couple stays with each other for a very long time, they begin to resemble each other. Theorem proved right when my girl friend also begins to watch the television commercials just as keenly. And the surprising part is that we both exchange looks to either approve or disapprove. Said simply, our tastes are so similar.

Controversial but true, you can tell a lot about the culture of a country or a region by the porn that it produces and by the commercials that come on tv.

Our obsession with the fair skin continues.
Prime time ads seem to reinforce our collective suspicion that we are not fair enough. Really?
Some of our most beautiful celebrities are dusky. What's even more surprising is how many layers of the epidermis all the fairness creams are penetrating to give us the glow. But that's not enough for us now. We now need our fairness creams to do seven things together. All in just seven days. Now, do you want fries with that?

Talking about seven days, Big Momma Ash is back with a bang. Oh no, she's not doing any movies (thankfully!) but more of the ads by that french hair dye company. One of the ads even had her spilling out her ample cleavage while lying down.
And as if she wasn't such a disaster already, her hubby has gotten into the act too. Now I agree some of his ads for the cellular service provider are cute, I personally think he should retire from all forms of media until he learns to perform as well as his dad.

But not all ads are as bad. We have ads selling that new brand of potato chips, soups, biscuits and coffee.
Some of the ads were thoughtful and cute, but most of them showed a lot of creativity. Especially the ad where the coffee bean starts crying. While I am not a fan of dark chocolates, I think the idea of an aspiring coffee bean getting depressed when he gets 'rejected' is simply cute.
How about the ad for that online retailer where the incredible discounts for products and services online seem to win over even the Indian grim reaper. What works for me is how innovative and fresh the idea for the advt is. While the concept of etailing itself might be old wine in new bottle, I think the wit of the aptly named 'yamdude' is perfect.
While the creators of yamdude got it right, ads for another etailer with kids conversing in grown-up voice-overs was only half as witty.
Full marks for creativity, though.

While we can be exasperated about the plunging quality of movies being churned out, we can contend with the fact that our Bollywood actors (and their leading ladies) are still raking in the big moolah with the multi million rupee product endorsements.


Monday, April 19, 2010

What's Next?

In the television series, 'The West Wing', the fictional president always ended staff meetings with two words - "Whats next?"
It was his way of signaling that he was finished with the issue at hand and that he was ready to move on to other concerns.
The pressures and responsibilities of life and work in the White House demanded that he not delve on what was in the rear view mirror - he needed to keep his eyes ahead, moving forward to what was next.

In a sense, the apostle Paul had a similar perspective on life. He knew that he had not 'arrived' spiritually and that he had a long way to go in becoming like Christ. What could he do? He could either fixate on the past, with his failures and disappointments, struggles and disputes. Or he could learn from those things and move on to 'What's next?

Many people including me, are guilty of not moving on. We are obsessed with the rear view. We live comparing and fantasizing how things would have been if the past would have been different. Our good memories of our not so good past keeps us from achieving the futures that we are destined to.

I know, I have been a victim of that rear view vision more than once.

Our culture forces us to live by templates of people and situations.

Back in the days when I was a customer care representative, we were doctrined by the mantra 'Treat every call as your first call'. No matter what or how bad your previous call was, that new call is your fresh call. That customer in on the phone now, is a fresh customer, and he/she deserves your care and attention. You could have had a bad day, nasty experience or you might be just plain out angry, but you need to give that customer 100% of yourself'.
Freshers like me, would fist-bump the air in absolute enthusiasm. Treat every call as your first call? No problem.

Its only when we actually get a nasty drunk American on a Friday night speed dialing us screaming obscenities because he is not able to use his Internet, that we hit reality. You are suddenly facing the full fury of that disgruntled consumer. The next customer could be the sweetest grandma with the sweetest voice you've ever heard, but suddenly, your 'Awesome' and 'Have a nice day' is more labored and less cheerful.
Seasoned agents gradually learn to disassociate themselves from disgruntled customers and be upbeat with customers who are excited. They won't mind if a customer uses the choicest insults from the English language, because to them, you are their dart board of all that is keeping them from enjoying their life. But a heartfelt appreciation is always met with a lot of joy and pride.

We all go through that phase in our life, when unpleasant situations stun us.
How many of you, have tried loving a person, only to be rejected, just because that person was too stuck up on his/her ex? The ex would have moved on, but you are still in love? Maybe its love or maybe its just that we want to hang on to fragments of past life.

The song 'What if' sung by Kate Winslet comes to my mind.

What if he stayed with me?
What if we got married?
What if I didn't break up with him?
What if I wasn't impulsive?
What if I stood up for myself?

How many times have you yearned for a former lover even when you knew for sure that 'it's over'?
How many times have you blocked out that new girl/guy out of your life, just because you were still in love with your ex, who is never coming back?
How many times have you thought that all men/women are like your ex? And that you are going to end up with the same fate?

The culture today, propagated by media teaches us that if a guy falls in love with another girl anytime within 1 year of his breakup, that he is a philanderer.
But if a girl does so, then she was the hapless victim of the philanderer/circumstances.

We are quick to judge and rarely give the other our sincerest ear.
If God judged us by all that we did, I don't think we should ever stop praying. And I don't think all the prayers will even get you to the pearly gates.

We should learn to move ahead inspite of what we have gone through, what we might have been or who we have been with.
For those who have been rejected or rejected other people, I plead that we learn to accept the fact that people are different, situations are different and people move on, its just that we stand still.

Move on...


Thursday, March 25, 2010

Living the Live-in


Woke up to a heated discussion on a popular News channel.
'Is Live-in a Sin?'
As predicted, 4 quasi experts plus the Anchor engaged in bitter battle for the sake of their nation.

The root of this heated debate is a recent Supreme Court judgment terming 'Live-in relationships and premarital sex legal'. The court contended that since Krishna and Radha of Mythology lived in, it is legal and hence Indian. Since when did the highest court of our Nation, start quoting Mythology.

Nonetheless, I bet all those teenagers and 20 somethings are celebrating with wild romps in their beds since.

Religion and Mythology are very often used as crutches when authorities lack the will to do the right thing at the right time.

But this decision shocked me.
Of all the major religions in the world, none of them advocate premarital sex.

Personally, I feel sex is more than the carnal and lust filled moments of passion. It is about 2 adults coming together to show their love for each other. It is about 'making love' work.

Modern media have sensationalized sex, to such a tantalizing point of no return that some of them are simply soft porn. Men and women are encouraged and tempted to experiment. Peer pressure does not make things easy. The Media glorifies Sex and Promiscuity. Hollywood rules the roost, Bollywood is catching up, TV channels use them to increase TRPs.

Though living in appears to be straddling the best of both worlds, I still believe in the sacrament of marriage. I wouldn't have it any other way.

While I still think it is possible for a man and a woman to live under a roof without any sexual relationship, are we so prudish to think that a live-in couple who profess their love for each to abstain from premarital sex? If the love was true, they would have rather married each other.

There could be many reasons why a couple in love decide to live in. Convenience and a fairly economical way of managing the household is a primary reason. But put sex outside of marriage and you have just opened a pandora's box of social ills.

Unintended pregnancies, abortions, sense of failure, intense feeling of vengeance and the vicious cycle just goes on.

I know a certain girl who lived in with her boyfriend who professed undying love for her that would last an eternity. She believed him. They took an apartment together. Had sex, got pregnant and his promise of eternity ran out. He dumped her, would not respond to her emails or calls. He changed his number. Bitter and disillusioned, she is juggling boyfriends just to overcome her growing sense of insecurity. She knows where she went wrong, but is too scared to admit it lest the world ridicule her.

Safe Sex is a myth. The psychological, physical and emotional scars that women, in particular go through take a lifetime to heal.

Live in, but do so only when circumstances disallow you to marry.

When a couple in love starts to live in, there is a lot of anticipation and optimism. Our body plots against us too. Endorphins block our ability to look beyond love.

The truth is love does wear out. We wake up to bad morning breath and body odor. We open our eyes to crusted lip corners and pillows with our drool.

But the fact is, that is when we need to make love work. More often than not, we believe that love is about talking sweet nothings for many hours, telling things that we know the other person loves to hear. But the real trouble begins when you start living in with a person only to realize that the person you loved is not the person he/she is.

Legalizing premarital sex is akin to allowing Men to exploit Women under the guise of love.

The women in the live-in relationship have a lot at stake; their chastity, their safety and well being. Most of the time, men who live-in see this as an opportunity for regular sex sans all the responsibility that a marriage would bring.

If only we removed that gene inside us that would stop us from cheating the person we profess to love abundantly and unconditionally...
If only we could respect our lover's body and soul just the way God does...
If only we saw making love as the physical act of a cognitive emotion and not just humping...

That would be the day that we can finally say, we are Humans. That is when we can truly understand why having sex is not the same as 'making love'. That is when we can truly understand how marrying can be many times more fulfilling than a many night stand.


Saturday, March 20, 2010

*Creative Visualization

We all love those disclaimers, don't we? I sure do. 
Tucked away into the tiniest corner of that advt that promotes recklessness, ravishing beauty, flawlessly strong hair and healthy food, you will find the words *Creative Visualization.

I love advertisements!
They are entertaining. I am perhaps one of those few alive that love watching an TV advt with rapt attention. My acquaintances are amused to see me watch commercials with the attentiveness of a Market Analyst.

To all the rest, a commercial break is a time to take a leak, set the table, do your dishes, take out the trash and all those things you could finish in a couple of minutes. But to me, its more than just a 'comfort break'.
I love these commercials because they keep getting creative. To think of how creative some anonymous, hugely talented yet under-paid, over-worked artists worked to create a 10 second 'movie' that should salivate you so much that you make a mental note in your 'Things to Buy' list to buy their product/service.

There are the good ones and there are ones that I actually change channels or mute as soon as they start.
When did dusky/tanned skin go out of fashion? 
Living through a movie with the dozens of commercials that promise you to win your husbands back and banish blemishes and spots is the visual equivalent of  passing through a public urinal in India. You know its going to hit you no matter what. 
Our fetish with having a pale skin is so powerful that corporations and the Adman, abuse their creative licenses when it comes to commercials marketing Whitening products. 
Want to get fair, or "white in 7 days' or in time to win a movie award, well look no further, get that over priced, small sized pack.
Or is your husband or that random Security guy/Artist not paying you any attention, well, you must not have used that 'Whitening cream that gives you the glow in your face'. Ahh!! Now that feels good. I got my husband back, got that Security guy to notice me and that Artist drew the color of my skin right and a diamond ring. Nevermind if the Artist didn't get the color of my hair right, I'll just try that hair dye that "covers all my greys"

Which brings me to ask.. 

'Why is all the fuss with covering your greys?'
'Since when did greying become disgraceful?'
Ads that have Aishwarya Rai, one of the most over-paid, excessively hyped and sub par actresses on this planet, deserve a special mention. Did you ever catch Pink Panther 2? She is awful. I would be shell shocked if she ever got another meaty role in an Hollywood movie. 
Bollywood is the only film industry that can stand/sit a disaster like Aishwarya. The only ad that I've ever liked is the one where she pledged to donate her eyes. Hype or not. I liked the sincerity in the ad. But now-a-years, she is a mission to save the world from hair damage. Argh!! And to make matters worse, some of her ads have the worst synced voice-overs.

Now, if Aishwarya was not powerful enough to rid the world of its greying sisters, then we have that upset sister complaining to her 'didi', that 'Rohan' (who we can safely assume is her Boyfriend) is going to dump her. Concerned 'didi' gets her the 'answer' to all her problems. Not only did the flirtatious behan get Rohan back, she got an entire army of men to call her!! 
'Mental note to myself: Never date a girl who thinks with her hair'

Which reminds me of a lady who I worked with. She used to straighten her hair and splurge on the most expensive hair treatments. The result, she lost all her hair in under a decade. While most of the women might not be alive to face the ignominy of seeing their bald scalp, is it too much to expect common sense?
Maybe you are not smart and healthy (enough), but wonder no more. We have almost all known catagories of food products that promise you to keep you healthy enough to run down a thief,  a champion at school (it does not matter if you a college dropout though) and smart, witty and fit. There. All you need is a glass, a bowl or a bottle of our product.

And if you are already having all that, but your IQ matches the number of greys in your hair, then you must get that DTH service, for that is the missing link. 

Our Colonial Obsession is a universal secret. 
Why are we so uncomfortable being dusky or just good in academics or letting your greys stay grey?
I am no expert on any of these products and what they can do to us and our world in the long run, but where does all those empty bottles and packaging go? Its certainly not vanishing off into thin air. They end up in landfills that aren't growing any larger. And I'm pretty sure, those plastics will live longer than any one of us. 

Want skin so smooth that you will never be able to sit cross legged in a mini skirt? 
Get them that cream, Ladies. 
Want the babes?
Get that deo, dude. My fav series of deo ads is the popular brand that have men who have used the deo, netting not one, but tons of women (and men, in rare occasions) to drool over him. Lucky Bastard.

Why?! We even have commercials that want us to live longer. But have you ever noticed how all the old people in them have grey hair and are wrinkled? Interesting! 

We do get to see some true masterpieces, like the 'Jaago Re' campaign, the 'Save the Tiger' campaign, the particular campaign that showed in glaring reality how we discriminate when it comes to social status (I'm referring to the campaign where people respond to a lady who looks well to do when she falls down and how people turn a blind eye when an old man, obviously writhing in pain) and a few more. 

So we have commercials that sell everything that we would ever need in our every waking second. 
But how realistic are they? 
What are they doing to our society and more importantly to our psyche? Commercials that show that you need to live recklessly for that bottle of cola, that you will need to be fair and drop dead gorgeous with absolutely no wrinkle (that you might as well have an expressionless face), that you will need to be pale skinned to be able to win that promotion, that you will need to use that deo to melt the hot chick into your arms, that you will need to exact revenge for not allowing your spouse to watch that serial.. and the list can be endless. 
We, true to our culture love to espouse women centric values, but in 8 out of 10 ads, you see that women are portrayed to be objects that lesser to men. We see women being shown as a being who stays at home, cooks and is otherwise a sati savithri and the men doing things adventurous and living it up.

In 20 years from now, none of us will remember who endorsed what, but what kind of a legacy are we leaving our future generations?
On rare occasions when I watch a VCR Cassette (yeah, I still have a VCR!!) I get to see the ads that were created then. Boy! Were they amateurish? But they still had a lot of sincerity and were not outlandish and garishly stupid.
Over the years, poetic license has been reinvented much like some of the ads that we see.

In a society that promotes consumerism, if only we had a disclaimer that warned us: 'Do not try this at home'
You can catch TV grabs of my favorite (and most hated) commercials here.


Thursday, March 18, 2010

Socializing the Net

Social media should improve your life, not become your life!
Patrick Driessen
Of all the different roles that the Internet played, Social Networking gripped popular imagination in a vice.
A term that has entered the lexicon of many boardroom debates and pantry gossips, social networking is an equalizer. It enabled people who were shy in real life, become virtual extroverts.
Tracing its evolution, the earliest entrant; Orkut used to be my kind of networking, because it was simple, no fuss and very uncluttered. Privacy and rampant misuse was a major concern, but it has cleaned itself up pretty nice.
Its much younger cousin Facebook, was in comparison much more cluttered and confusing. It took a very long time for me to get it round my head.

But I soon realized that like in any thing else, Facebook picked up from where Orkut left.
They had improved security, privacy levels that could be customized and the newer avatar of the site is a lot less cluttered than its predecessor. 
Orkut sparked the fire, but FB (as Facebook is popularly known) fanned it into a phenomena. 

Twitter, Linkedin, MySpace and the such have only cashed into a concept that makes you believe that social networking is as essential as the air you breathe.
I could testify on how profoundly Social Networking has changed my life, but what is more disconcerting is how people are spending more time socializing online than before.
Scrapping, twittering and tagging has become acceptable ways of showing recognition amongst the young and not so young. 
Why don't we just visit our friends or, take the moment to visit people who are less fortunate more often?
Social nuances and etiquette can never be substituted for that 'gift' you give online.

Fights go online too!
I've seen people change their relationship status from 'committed' to 'single' to prove a point and maybe wash the proverbial dirty laundry in full view of your 'buddies'.
Technology has certainly made a lot of lives easier and world is only a wall post, scrap or a tweet away, but where does that leave the good ol' days of letter writing.

Social Networking thrives on our collective love of watching other people live their lives. 
We love Voyeurism. We love to know what is happening, and unconsciously we are constantly vying for more attention. 
We want our 15 posts of fame and we are ready to do anything for it.
But is all this Networking really helping us?
Personally, I believe it does not foster ties with the same warmth and cordiality as when we meet a person face to face. I would prefer talking with a person sans the avatar.
Social Networking has its dark underbelly too, where employers are increasingly turning to popular sites likes Facebook while screening prospective employees. 
Insignificant requests and inundating news feeds end up eating up quality time that could have otherwise helped solidify personal contacts.

Unabated use of technology leads to it's misuse and unless we learn to restrain ourselves and understand that Social Networking is just an aid and not the purpose to live we will continue to see our friends addicted to farming melons, tweeting sweet nothings and scraping their love out.
When the Television was invented, it was said, it will kill the Radio star. I don't think it did. 
Over time, I think it just made the Radio more creative.


Sure, Social Networking has come a long way from the baby steps it took and does allow ties that are weak to strengthen over time besides enabling hitherto hidden opportunities to come our way, however unless we exercise discretion and practice common sense in using this wonderful tool of modern interaction, the day is not too far when we choose Social Networking instead of social living.

Tuesday, March 09, 2010

Virtuous Women maketh Progressive Societies

Its that time of the year when the newspapers are brimming with feminism.
March 8th : 'International Woman's day'
Woman in India can be anything but international or have a 'Day' to themselves.

It is said that a Society can be judged by the kind of headlines that come in their newspapers.

Today's paper was no different. Infact I loved the irony. We had 70% of the pages devoted to celebrating women and then a bunch of well heeled, designer wearing, globetrotting, Page-3 celebrities extolling values like Education, Career and Sex. Sex? True, the 5 women didn't mind women having premarital sex as long as you are discrete and safe!
Call me old fashioned, but I was sufficiently shocked to stop reading the article any further.
But Sex sells! And if 5 'celebrity socialites' recommend promiscuity, what can I say about that girl who walked out of her husband's house, lived with her boyfriend, got knocked up and dumped? You go Girl!

Buried amidst all the feminist clutter and the brouhaha of female power in today's India, a particular 7 inch article caught my eye. A scandal that involved a spiritual Guru and a leading regional movie actress. Ofcourse, the Guru has vehemently denied it and alleged that this is the attempt of commoners to tarnish him and his organization. But the actress, perhaps out of guilt or pure stupidity, tried to commit suicide. Does the suicide mean she is indeed guilty?


When the reporters move on and the Headlines fade away, the victim is still left bleeding, wounded by hungry reporters who like vampire bats, latched on till they got the complete dirt and when they were done, left a wound that is difficult to clot.
I am not a feminist in the conventional sense but as a commoner, and with the 3 decades of existence, can confidently say that Women in India are still a neglected yet exotic lot.

Western influences have allowed greater freedom of expression.
Advertisements that tell you that a fair skinned woman is smarter, sexier and luckier.
TV Soaps have stereotyped Indian women.

While premarital sex was frowned upon just a shade of a decade ago, now, we have quasi role models advocating (premarital) sex as a symbol of freedom.
Like most issues that are  forgotten, 'she' is an item that sells. 'She' is our object of lust. 'She' could have been empowered had we learned to take care of 'her needs' rather than 'our wants'.

I have always had that sniggering feeling inside me, we are desperately trying to ape the West. But like how we learn the slang in the new language before learning the good words, we are aping the weekend habits of the West, while forgetting to imitate the weekday ethics of the Developed world.
People in the West work upto 50 hours a week and produce results that matter.
The West respect their women by not only framing rules that are women friendly but by enforcing them too.
In more ways than one, we are a few generations behind the West. Promiscuity, Public Displays of affection and Media induced frenzy about Celebrations are not Indian. Not that I am against them, but all these celebrations are so commercialized? What do celebrations like these accomplish? Besides shopping discounts and eloquent articles advocating love, friendship and vanity, is there a meaningful change happening to the lady in the street?

Virtuous Wives, Blessed Mothers, Brave Women... that is what our societies need.

In 2 weeks, when all the hoopla dies down, women in India will wake up to the harsh reality that it is a Man's world in India.

Until then, our Women are busy shopping till they drop!


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